互联网商业模式创新的政府监管困境与应对

随着互联网、大数据、人工智能与实体经济的逐渐深度融合,创新出诸如共享模式、平台模式等多种互联网商业模式。这些互联网商业模式创新所具有的差异化竞争、错位竞争、动态竞争和补贴竞争的特性,在刺激消费市场、提高竞争力的同时也带来了竞争秩序混乱、市场隐患增多等问题。在互联网商业模式创新的竞争规范还在孕育的背景下,亟需发挥政府监管优势,加强对互联网商业模式创新的两面性问题进行治理。然而,我国现有的“偏重防控”或“偏重促进”的监管理念、政府单一主体的监管模式、“地毯式”人力排查的既有监管手段,在应对互联网商业模式创新带来的新问题时却存在重重困境。鉴于此,政府应当以监管优化为路径,坚持“防控与促进”并举的监管理念,实现多主体合作的监管模式,并引入智能化的监管手段,从而实现政府对互联网商业模式创新的有效监管,促进我国互联网市场的健康发展。

The Dilemma of Government Supervision in the Innovation of Internet Business Model and Its Countermeasures

With the gradual and deep integration of the Internet,big data,artificial intelligence and real economy,various Internet business models such as sharing mode and platform mode have been innovated.These Internet business model innovations have the features of differentiated competition,dislocation competition,dynamic competition and subsidy competition,which not only stimulate the consumer market and improve competitiveness, but also bring problems such as disordered competition order and increasing market hidden dangers.Under the background that the competition norm of Internet business model innovation is still in the breeding stage,it is urgent to give full play to the advantages of government regulation and strengthen the governance of the two-sided problem of Internet business model innovation. However, China''s existing regulatory concept of "focusing on prevention and control" or "focusing on promotion", the government''s single agent regulatory mode, and the existing regulatory means of "carpet" manpower screening are in great difficulties in coping with the new problems brought by the innovation of Internet business model.In view of this, the government should take regulatory optimization as the path,adhere to the regulatory concept of "prevention,control and promotion"simultaneously,realize the multi-agent cooperation regulatory mode,and introduce intelligent regulatory means,so as to realize the government''s effective supervision of Internet business model innovation and promote the healthy development of China''s Internet market.