| 我国高校社会捐赠影响捐赠者决策的因素研究 |
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| 引用本文： | 罗公利,刘惠明.我国高校社会捐赠影响捐赠者决策的因素研究[J].哈尔滨工业大学学报(社会科学版),2005,7(3):80-85. |
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| 作者姓名： | 罗公利 刘惠明 |
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| 作者单位： | 西安交通大学,陕西,西安,710049;青岛科技大学,山东,青岛,266042 |
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| 摘 要： | 公益捐赠是社会生活中的普遍现象,是公力救助的必要补充。高校社会捐赠属于公益捐赠,受捐赠双方及其环境多种因素的影响,进而提出了影响捐赠者决策的十四项因素假设,并借助统计分析方法,分析确定了各因素影响的显著性,建立了我国高校社会捐赠决策模型。
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| 关 键 词： | 高校社会捐赠 影响因素 捐赠决策模型 |
| 文章编号： | 1009-1971(2005)03-0080-06 |
| 修稿时间： | 2005年2月7日 |
Factors affecting donator's decision in donating to universities in China |
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| LUO Gong-Li,LIU Hui-ming.Factors affecting donator's decision in donating to universities in China[J].Journal of Harbin Institute of Technology(Social Sciences Edition),2005,7(3):80-85. |
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| Authors: | LUO Gong-Li LIU Hui-ming |
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| Abstract: | The public donation is a wide phenomenon of social activity,and also is a necessary supplement to the public salvage.Being a type of public donation, donating to universities is affected by various factors from donators, receivers and other environmental conditions. Fourteen factors were hypothesized in this paper and a model of decision-making of donation to universities in China was set up. Significant effects of all the factors were defined by means of statistical analysis. |
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| Keywords: | donation to universities affecting factors model of decision-making of donation |
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