| 海报设计的竞争优势及发展趋向 |
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| 引用本文： | 朱琪颖. 海报设计的竞争优势及发展趋向[J]. 江南大学学报(人文社会科学版), 2007, 6(3): 120-123 |
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| 作者姓名： | 朱琪颖 |
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| 作者单位： | 江南大学,设计学院,江苏,无锡,214122 |
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| 摘 要： | 海报设计在长达一个多世纪的发展过程中,经历了不断的发展和演变,形成了独特的风格和特点。文章主要分析了海报在当代社会的存在状况以及竞争优势;论述了海报设计作为一种设计艺术形态,在全球一体化的社会环境中蕴涵着个人化、艺术化以及多元化的发展趋势。
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| 关 键 词： | 海报 全球化 趋向 艺术性 数字化 文化性 |
| 文章编号： | 1671-6973(2007)03-0120-04 |
| 修稿时间： | 2006-10-24 |
Competitive Advantage and Development Tendency of Poster Design |
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| ZHU Qi-ying. Competitive Advantage and Development Tendency of Poster Design[J]. Journal of Southern Yangtze University:Humanities & Social Sciences Edition, 2007, 6(3): 120-123 |
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| Authors: | ZHU Qi-ying |
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| Abstract: | The poster design experienced a continuous development and evolution during a time of more than a century. It forms special styles and characteristics. This thesis mainly analyzes the existence condition and competitive predominance of poster design in contemporary society. And it also discusses that as a kind of design art modality, poster design contains a tendency of individualization, artistic and multiplicity in the social environment of global integration. |
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| Keywords: | poster globalization tendency of design artistic digital culture |
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