近十年来农村新媒体传播研究述评

我国农村地区的新媒体传播研究始于2003年,迄今已走过十余年光景。通过对2003-2013年的文献梳理,从普及与应用、认知与现状等五个方面就该问题展开综述。文章发现,该领域的研究内容被不断拓展,关注度逐年提高,始终有多重学科界入。但总体上,它仍旧处于学科研究的边缘,相关研究未能深入展开。随着新媒体在农村地区的普及,部分学科逐步褪去研究热情,新闻与传播学科的研究责任与研究难度都将有所加大。

A Literature Review on New Media Communication in Rural Areas of China in Recent Ten Years

It has been more than ten years since the research of new media in rural areas firstly began in 2003. We examine the process of exploring it in china in 2003-2013 and focus on five subjects such as popularization and application, cognition and status, and so on. We find that research in this field is expanding. More and more people have expressed concern about these studies and there are always multiple disciplines study this issue. However, on the whole, all these studies are still tinkering around the edge and relative research doesn＇t be further promoted. As time goes by, some subjects will stop paying attention to the research of new media with the popularity of new media in rural areas. Discipline of Journalism and Communication will face some bigger problems.