| 浅析国际贸易中商标翻译营销策略 |
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| 引用本文： | 田鑫. 浅析国际贸易中商标翻译营销策略[J]. 佳木斯大学社会科学学报, 2011, 29(3): 38-39 |
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| 作者姓名： | 田鑫 |
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| 作者单位： | 佳木斯大学外国语学院,黑龙江佳木斯,154007 |
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| 摘 要： | 商标是商品推向市场并占领市场的重要工具,商标本身就是一个浓缩的广告,一个品牌营销的手段。优秀的译文商标具有词汇简明、语音响亮、寓意深刻、联想丰富的特点,能够反映商品的属性和优点,在消费者心目中形成良好的形象,有利于商品品牌的营销和市场的推广占领。
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| 关 键 词： | 商标 翻译 品牌 营销 策略 |
The Market Strategy of Trademarks Translation |
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| TIAN Xin. The Market Strategy of Trademarks Translation[J]. Journal of Social Science of Jiamusi University, 2011, 29(3): 38-39 |
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| Authors: | TIAN Xin |
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| Affiliation: | TIAN Xin(College of Foreign Languages of Jiamusi University,Jiamusi 154007,China) |
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| Abstract: | Trademark is also an important method for marketing.Trademark itself is an advertisement.A good trademark translation is brief,sound and meaningful,and could reflect the advantages of commodities for marketing and occupying the market. |
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| Keywords: | trademark translation brand market strategy |
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