Technology Adoption in Small Family-Owned Businesses: Accessibility,Perceived Advantage,and Information Technology Literacy |
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| Authors: | Linda S. Niehm Keila Tyner Mack C. Shelley Margaret A. Fitzgerald |
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| Affiliation: | (1) Department of Apparel, Educational Studies, and Hospitality Management, Iowa State University, 1066 Le Baron Hall, Ames, IA 50011-1121, USA;(2) Department of Family and Consumer Sciences, Texas State University-San Marcos, 601 University Drive, San Marcos, TX 78666, USA;(3) Department of Statistics, Iowa State University, 539 Ross Hall, Ames, IA 50011-1204, USA;(4) Department of Political Science, Iowa State University, 539 Ross Hall, Ames, IA 50011-1204, USA;(5) Department of Child Development and Family Science, North Dakota State University, 283G EML Hall, Fargo, ND 58105-5057, USA |
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| Abstract: | The purpose of the study was to examine the antecedents and impacts of information technology (IT) adoption by small family-owned businesses, using data from the National Family Business Survey. This research tested a model based on the Diffusion of Innovations framework and the Technology Acceptance Model (TAM). Family business managers’ prior knowledge and level of IT use, business location, and community size/type were important antecedents to the decision to adopt IT. Ease of use and decision to adopt IT accounted for over 60% of the variance in usefulness of IT and implementation of internet and IT capabilities. The implementation of IT capabilities accounted for nearly 40% of the variance in actual use of IT and perceived impact of the internet. |
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