The Latinization of the Central Shenandoah Valley

Virginia is among a number of southern states in the United States, such as North Carolina, Arkansas and Georgia, which have experienced a sudden growth in Latino immigration during the past decade. Not only is the volume of growth unprecedented, but many of the destinations are new and located in rural areas. Places that have not hosted immigrant populations for generations are quickly becoming multicultural. The small city of Harrisonburg (population 43,500 according to the 2005 estimate), which is located in the rural Central Shenandoah Valley of Virginia, is perhaps the premier example of this new pattern of change. While local advertising once promoted Harrisonburg for its 99.2% American-born and 93.7% white population, the area today holds the distinction of hosting the most diverse public school enrollment in the state (in 2006-2007), with students from 64 countries who speak 44 languages. Among them are Spanish speakers from at least 14 different countries. Drawing on social network theory, the paper examines how social networks among Latino immigrants become activated in new settlement areas. It presents a case history of the historic process of Latinization involving the settlement of a number of diverse Latino populations (from Mexico, Guatemala, El Salvador, Honduras, Cuba and Uruguay) in Harrisonburg and the surrounding Central Shenandoah Valley. The study demonstrates how a number of key institutions, including local agricultural industries (apples and poultry), a refugee resettlement office and churches recruited pioneers from these immigrant groups to the area and how pioneers subsequently engaged in further social network recruitment, thus creating multiple transnational daughter communities in the Harrisonburg area. The policy implications of this historical process are explored.