| 移动流失客户挽留价值估算模型探讨 |
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| 引用本文： | 李萍,齐佳音,舒华英.移动流失客户挽留价值估算模型探讨[J].北京邮电大学学报(北京邮电大学学报),2005,7(3):39-43. |
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| 作者姓名： | 李萍 齐佳音 舒华英 |
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| 作者单位： | 北京邮电大学,经济管理学院,北京,100876 |
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| 摘 要： | 移动流失客户的挽留价值判断是客户流失管理中的一个难点,也是企业在实际运营中关心的重要问题.本文对移动通信流失客户挽留价值如何估算进行了探讨,为企业实现资源的合理配置和投入产出的最大化提供了科学的判别依据.
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| 关 键 词： | 移动通信 流失客户 挽留价值 |
| 文章编号： | 1008-7729(2005)03-0039-05 |
| 收稿时间： | 2005-5-8 |
| 修稿时间： | 2005年5月8日 |
The design of the detain-value model of mobile the lossing customers in communication |
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| LI Ping,Qi Jia-yin,SHU Hua-ying.The design of the detain-value model of mobile the lossing customers in communication[J].Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition),2005,7(3):39-43. |
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| Authors: | LI Ping Qi Jia-yin SHU Hua-ying |
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| Institution: | School of Economics and Management, BUPT |
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| Abstract: | With more and more emphases put on the management of lossing customers in mobile communication,how to estimate the detaining value of the customers has become a difficult matter,and whether the detaining policy can bring revenue or not is also important.Aiming at the situation,the authors design a detaining value model of lossing customers in mobile communication,which can provide a scientific support for the resources distribution and the realization of the input-output maximum. |
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| Keywords: | mobile communication lossing customer detaining-value |
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