有竞争产品时改进型新产品最优上市策略

技术进步推动新产品以更快的速度进入市场,企业为了抢占更多的市场份额,往往会选择推出老产品的改进型新产品,以完成产品的更新换代.针对企业不断推出改进型新产品的情况,考虑双寡头环境下新老两代产品共存时的需求变动,研究改进型新产品的最优上市时间和新产品上市后老产品的最优调整价格问题,并分析改进型新产品的最优上市时间、老产品的最优调整价格与技术水平、产品价格等因素的关系.研究表明:老产品的市场潜力越大、技术水平越高,改进型新产品的最优上市时间越晚;改进型新产品的技术水平越高,其最优上市时间越早;竞争企业产品的价格和技术水平对改进型新产品最优上市时间起反向作用;改进型新产品的价格和技术水平对老产品的最优调整价格起反向作用;竞争企业产品的价格和技术水平对老产品的最优调整价格起反向作用.

The optimal introduction strategy for improved new product with competitive products

Technological progress promote the entering speed of new products into a market.In order to occupy the market by more efficient upgrading of products, companies often choose to launch new generation products.As the enterprises continuously introduce new generation products, new and old products will coexist for some time in a duopoly market.The paper studies the optimal timing of the improved new product and the price adjustment of old products after the introduction of the improved new product, and analyzes the relationship between the optimal time-to-market or the price adjustment of the old product and the coefficient of innovation or pricing.The result shows that: the greater the market potential of the old product and the higher the technical level, the later the optimal time-to-market of the improved new product;the higher the technical level of the improved new product, the earlier the optimal time-to-market of the improved new product;the price and technology level of the product in the competitive enterprise has a negative effect on the optimal time-to-market of the improved new product;the price and technology level of the improved new product or the product in the competitive enterprise has a negative effect on the price adjustment of old products.