| 基于顾客价值的顾客学习与决策过程研究 |
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| 引用本文： | 史艳丽.基于顾客价值的顾客学习与决策过程研究[J].湖南工业大学学报（社会科学版）,2011,16(6):68-72. |
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| 作者姓名： | 史艳丽 |
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| 作者单位： | 湘潭大学商学院,湖南湘潭,411105 |
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| 摘 要： | 在分析顾客价值维度的基础上构建顾客学习与顾客决策过程的模型,将顾客价值引入到顾客学习与顾客购买过程中,演绎顾客的学习和购买过程,指导企业的营销实践,引导顾客学习,增加顾客价值,获取竞争优势。
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| 关 键 词： | 顾客价值 顾客学习 顾客决策过程模型 顾客满意 |
| 收稿时间： | 2011/5/24 0:00:00 |
Study on Customer Learning and
Customer Decision-Making based on Customer Value |
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| SHI Yanli.Study on Customer Learning and
Customer Decision-Making based on Customer Value[J].Journal of Hunan University of Technology(Social Science Edition),2011,16(6):68-72. |
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| Authors: | SHI Yanli |
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| Institution: | SHI Yanli(School of Business,Xiangtan University,Xiangtan,Hunan 411105,China) |
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| Abstract: | In view of constructing a customer learning and customer decision - making process model based on customer value dimension, a theory of customer value is absorbed into the study of customer learning and decision - making process. By deducing this process, we can provide some significant suggestions to the company, as well as direct firm marketing practice, guide customer learning, increase customer value and obtain competitive advantage |
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| Keywords: | customer value customer learning customer decision - making process model customer satisfaction |
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