| 中国医药高技术产业及其市场资源配置的态势分析 |
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| 引用本文： | 周寄中,饶涓. 中国医药高技术产业及其市场资源配置的态势分析[J]. 南开管理评论, 2001, 4(1): 62-66 |
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| 作者姓名： | 周寄中 饶涓 |
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| 作者单位： | 中国科技大学研究生院 |
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| 基金项目： | 国家自然科学基金!项目号：79730020 |
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| 摘 要： | 本文在论述了医药产业作为高技术产业所具有的高技术、高投入、高风险以及相对垄断性等特征之后，分析了我国医药市场的营销概况和医药企业的发展现状，对比了我国与发达国家的医药企业在经济规模、市场营销和研究开发（R&D）投入方面所存在的差距 , 提出我国在加入WTO后医药产业对所面临挑战的对策。
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| 关 键 词： | 医药产业 资源配置 市场营销 研究开发 |
The Situation Analysis for Hi-Tech Industry on the Medicine in China and Its Distribution of the Market Resources |
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| Zhou Jizhong,Rao Juan. The Situation Analysis for Hi-Tech Industry on the Medicine in China and Its Distribution of the Market Resources[J]. Nankai Business Review, 2001, 4(1): 62-66 |
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| Authors: | Zhou Jizhong Rao Juan |
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| Abstract: | After discussing the characteristics of the medicine Hi-Tech industry , such as high technology,high investment,high risk and relative monopoly, we analyse the situation of both medicine market and medicine enterprises in China, look at gap between China and developed countries in the fields of economic scale, marketing and R&D, and raise countermeasures to challenge medicine enterprises in China face after entering WTO. |
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| Keywords: | Medicine Industry Distribution of Resources Marketing R&D |
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