Measure for measure: evaluating performance and the arts organisation

This paper discusses the cultural policy and impacts of the application of performance indicators to subsidised arts organisations in Britain. The context of this study is the increased accountability and measurement of the outputs of arts organisations by government funding agencies, and the related drive for improved productivity and efficiency. In an extension of performance measurement regimes in ‘public good’ provision, and the arguments concerning economic importance of the cultural industries, the performing arts occupy an uncomfortable place as a pre-industrial activity being subjected to notions of economic efficiency. This discussion concerns the focus for analysis of the measurements used – the three-Es of economy, efficiency and effectiveness - and the rationale underlying their imposition. The outputs and performance indicators of the major subsidised arts organisations are then presented, based on a ten year time series, revealing declining audiences and production, but increasing ticket prices and expenditure, which arguably undermines the performing arts ‘merit good’ status.