Democracy between collectivism and individualism. De-nationalisation and individualisation in Swedish national identity

This article studies contemporary national identity formation in Sweden, aiming to shed light on the relationship between democracy, collectivism and individualism. Sweden is selected as a typical case of democratic states which, reflecting processes of individualisation and de-nationalisation, have endorsed individualism and rejected nationalism. Empirically, the formulation of identity is studied on an elite level. While the values of anti-nationalism and individualism have been successfully incorporated into Swedish national discourse, it does not necessarily reflect a de-nationalisation or individualisation of Swedish identity. The rejection of nationalism is a unifying national value, and individualism is in practice often subordinated to other values deemed more essential, e.g. gender equality. Finally, the democratic exclusions within the identity discourse is discussed and it is argued that cultures perceived as less individualist and more nationalist have come to function as significant others, defining Swedishness.