| 民族品牌打造与旅游文化传播的互动效应探究——鄂西南恩施州与西部地区旅游文化传播现状考察 |
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| 引用本文： | 姚爱华,戴宇立.民族品牌打造与旅游文化传播的互动效应探究——鄂西南恩施州与西部地区旅游文化传播现状考察[J].湖北民族学院学报(自然科学版),2011(6):129-132. |
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| 作者姓名： | 姚爱华 戴宇立 |
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| 作者单位： | 湖北民族学院文学与传媒学院,湖北恩施445000 |
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| 基金项目： | 湖北省教育厅人文社科项目“酉水流域土家族的价值重识与文化传播”（项目编号：2009y100）; 恩施州2007年社会科学重点项目“民族传统文化与现代传播效应研究”（项目编号：200701） |
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| 摘 要： | 地域和文化的差异性是旅游产生的核心动因。我国西部地区的一些传统少数民族文化被精心打造成文化产品推向市场,形成了＂民族品牌＂的效应。借助这一种新的文化传播方式,人类的文明成果通过旅行方式和旅游景观得以传承,同时,民族品牌的打造,也通过旅游文化传播而产生社会、经济、文化等多重效应。
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| 关 键 词： | 民族品牌 旅游 文化传播 互动效应 |
Study on Interactive Effect Between National Brand Crafting and Tourism Culture Transmission——Investigation on status quo of tourism culture in Enshi of southwest Hubei and western China |
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| YAO Ai-hua,DAI Yu-li.Study on Interactive Effect Between National Brand Crafting and Tourism Culture Transmission——Investigation on status quo of tourism culture in Enshi of southwest Hubei and western China[J].Journal of Hubei Institute for Nationalities(Philosophy and Social Sciences),2011(6):129-132. |
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| Authors: | YAO Ai-hua DAI Yu-li |
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| Institution: | (Literature and Media School,Hubei University for Nationalities,Enshi 445000,China) |
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| Abstract: | the difference of region and cluture is the core motivation for the generation of tourism.Some traditional cultures of ethnic minorities in western China have been thoroughly crafted into culture product and introduced to the market,forming the effect of ＂national brand＂.With such new transmission way of culture,the civilization achievements of human are inherited in the way of travel and tourism.Meanwhile,crafting of national brand has also generate multiple effects in terms of society,economy and culture through tourism culture transmission. |
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| Keywords: | national brand tourism culture transmission interactive effect |
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