四川旅游客源市场及消费结构分析

四川拥有大量的世界自然文化遗产。旅游资源丰富，其优美的自然环境和浓郁的文化氛围吸引了大批游客，使其成为国内旅游发展较为发达的地方。本论文通过对四川旅游客源市场进行分析。从不同市场角度解析了目前的现状；从旅游六大要素剖析了四川旅游消费结构现状及存在的问题，并据此提出解决消费结构存在问题的措施，以期能促进四川旅游的快速健康发展。

An Analysis of Sichuan Tourist Source Market & Its Consumption Structure

Sichuan Province is rich tourism resources including plenty of world natural and cultural heritage. It has turned into the developed tourism region because of the beautiful natural environment and the rich culture atmosphere that attract a large number of tourists. This paper analyzed the current situation of the tourist source market of Sichuan Province from the different market perspectives, surveyed the situation and the problems of tourism consumption structure from the six tourism factors, and put forward accordingly some useful countermeasures in order to promote the healthy development of tourism industry of Sichuan Province.