Multi-bidding strategy in sponsored search auctions |
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| Authors: | Tian-Ming Bu Xiaotie Deng Qi Qi |
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| Affiliation: | 1.Shanghai Key Laboratory of Trustworthy Computing,East China Normal University,Shanghai,P.R. China;2.Department of Computer Science,City University of Hong Kong,Hong Kong,Hong Kong SAR;3.Department of Management Science and Engineering,Stanford University,Stanford,USA |
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| Abstract: | The generalized second price auction has recently become a much studied model for sponsored search auctions for Internet advertisement. Though it is known not to be incentive compatible, properties of its pure Nash equilibria have been well characterized under the single bidding strategy of each bidder. |
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