儒家“德性”智慧与企业家“道德形象”

“三戒”之说，“屏四恶”思想，“绝四毋”之说，“尊五美”思想和“三贵之道”是儒家“德性”智慧的结晶。现代企业“形象管理”理论认为，成功的企业管理是由管理者的内在道德素质和外在礼仪形象决定的。打造企业家的“道德形象”，实施“自我管理”，应当从儒家“德性”智慧中汲取丰富的文化资源。

Confucian "Moral" Wisdom and Enterprisers' "Moral Image"

The theories such as ＂three abstains＂, ＂banish four evils＂, ＂four have-nots honor the five excellent things＂ and ＂three noble ways＂ are the essence of Confucian ＂moral＂ wisdom. The ＂image management＂ theory of modern enterprises maintains that successful management of an enterprise is determined by the inner moral quality and outer image of the manager. In order to build the enterprisers＇ ＂moral image＂ and develop the way of ＂self-management＂, we should absorb the rich cultural resource from Confucian ＂moral＂ wisdom.