| 产品色彩——企业品牌形象塑造之有利武器 |
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| 引用本文： | 孔雪清.产品色彩——企业品牌形象塑造之有利武器[J].河南工业大学学报(社会科学版),2009,5(3):79-82. |
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| 作者姓名： | 孔雪清 |
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| 作者单位： | 河南工业大学,设计艺术学院,河南,郑州,450001 |
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| 摘 要： | 分析当前社会的消费趋势以及人们对色彩的关注程度,针对现今经济局势下制造业所面临的困境,根据国内缺乏产品色彩对品牌形象构建影响的分析与运用研究的现状,指出产品色彩对企业品牌形象塑造的重要作用。希望以此快捷有效的方式帮助企业摆脱困境,以加快品牌开发。
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| 关 键 词： | 品牌形象 色彩 产品色彩 |
PRODUCT COLOR-A SHARP WEAPON FOR CREATING COMPANY BRAND IMAGE |
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| KONG Xue-qing.PRODUCT COLOR-A SHARP WEAPON FOR CREATING COMPANY BRAND IMAGE[J].Journal of Henan University of Technology:Social Science Edition,2009,5(3):79-82. |
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| Authors: | KONG Xue-qing |
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| Institution: | KONG Xue-qing (School of Design ＆ Art,Henan University of Technology,Zhengzhou 450001,China) |
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| Abstract: | This paper analyses people＇s concern about color as well as the current social consumption trends.In the light of the difficult economic situation confronted by manufacturing industry,the paper analyzes the factors affecting the establishing of brand image caused by shortage of product color and points out the important role product color plays in constructing the brand image of enterprises in expectation of helping the enterprises shake off the difficult situation and speed up the development of brand image. |
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| Keywords: | brand image color product color |
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