羌族地区文化产业现状、问题与对策

就文化十大产业来看，羌族地区仅有演艺业、文化娱乐业、文化旅游业等传统产业，而新兴的动漫产业、游戏业、文化会展业、网络文化、艺术创意和设计、文化产品与数字相关服务等新兴产业基本上还未起步。即使已有的产业，也发育不全。羌族地区文化产业发展的基本特点是起步低、规模小、效益差、同质性高。虽然存在自然生态环境较差、社会发育程度低、对发展文化产业的认识不足、缺少文化产业人才等制约因素；也有基础设施相对完善、县乡（镇）村三级公共文化基础设施网络体系基本覆盖、区位优势明显、良好的机遇、文化资源丰富文化资源丰富等有利条件。发展羌族地区文化产业应该创新管理机制，健全文化产业市场；融合文化科技，发展创意农业产业；壮大市场主体，培育龙头企业；突出特色，塑造品牌。

An Investigation and Report on the Present Status and Development of Cultural Industries in the Qiang Region

＂Cultural industries＂, as an e- merging industry with high added value, has be- come a pillar industry in many developed countries and regions. In recent years, China has been ac- tively promoting cultural industry development poli- cies. Concerning the present development of cul- tural industries in China, the cultural industries in the coastal regions developed very rapidly, and their proportion within the national economy has become higher and higher. However, the cultural industries in the western ethnic regions have lagged relatively behind. Therefore, the gap between the eastern and western regions is quite large. Thus, the question of how to accelerate the development of cultural industries in the western ethnic regions, not only relates to the national development strate- gy for cultural industries, but. also relates to the e- conomic development, social stability and ethnic cultural inheritance of the western region. Conse- quently, a project team composed of four people, went to the Qiang region in February 2012, and conducted a detailed survey on the status of the de- velopment of cultural industries in the Qiang areas during 2011. This was done so as to find out exist- ing problems and deficiencies, put forward corre- sponding suggestions for improving the development of the Qiang area＇s cultural industries, and provide references based upon experience for the develop- ment of cultural industries in other ethnic areas of the western region. The Qiang area mentioned in this survey report includes the main counties where the Qiang are concentrated, such as Wenchuan,Maoxian, Lixian, Mianyang, and Beichuan of Si- chuan province.