| 基于创意经济视角的福建旅游产业发展研究 |
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| 引用本文： | 周容霞.基于创意经济视角的福建旅游产业发展研究[J].四川理工学院学报(社会科学版),2011,26(3):114-117. |
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| 作者姓名： | 周容霞 |
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| 作者单位： | 福建江夏学院工商管理系,福州,350002 |
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| 摘 要： | 当今,创意堪称是旅游业生存发展的＂金手指＂。对福建省旅游业的发展进行SWOT分析,指出福建省旅游业在地理、经济、文化、旅游资源等方面的优势;在旅游产业集群、交通网络、旅游品牌效应、创意人才等方面的劣势及面临的机遇和挑战;提出加强旅游开发创意规划、推进旅游区域全面合作、加快交通网络建设、加强旅游营销创意、加强旅游产品创意、加强创意人才培养引进和大力发展主题乡村创意旅游业等一系列措施和建议。
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| 关 键 词： | 福建 创意经济 创意旅游 SWOT |
The Study of Tourism Development in Fujian based on Creative Economy |
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| ZHOU Rong-xia.The Study of Tourism Development in Fujian based on Creative Economy[J].Journal of Sichuau University of Science & Engineering:Social Sciences Edition,2011,26(3):114-117. |
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| Authors: | ZHOU Rong-xia |
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| Institution: | ZHOU Rong-xia(Department of Business Administration,Fujian JiangXia College,Fuzhou 350002,China) |
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| Abstract: | Today,creativity is called a goldfinger of tourism industry about its survival and development.By SWOT analysis,this paper has analyzed the development status of tourism in Fujian Province,pointed out its advantages in geography,economy,culture,tourism and other areas,disadvantages in tourist industry cluster,transport networks,tourism branding,creative talents,etc.This paper also analyzes the competition and challenges.Then it has proposed a series of measures and recommendations to enhance tourism develop... |
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| Keywords: | Fujian creative economy creative tourism SWOT |
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