| 从功能论角度谈服装商标词的翻译 |
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| 引用本文： | 张凌. 从功能论角度谈服装商标词的翻译[J]. 四川理工学院学报(社会科学版), 2011, 26(2): 61-63 |
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| 作者姓名： | 张凌 |
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| 作者单位： | 华中师范大学,武汉430079;黄冈师范学院,湖北黄冈438000 |
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| 摘 要： | 文章以功能等效原则为理论依据,分析了商标的功能和服装商标词的特点,并用定量分析的方法选择了45个服装商标词为样本,初步探讨了服装商标词的英译方法。
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| 关 键 词： | 功能等效 商标功能 商标特点 翻译方法 |
Translating Methods of Clothing Trademarks by Functional Equivalence Theory |
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| ZHANG Ling. Translating Methods of Clothing Trademarks by Functional Equivalence Theory[J]. Journal of Sichuau University of Science & Engineering:Social Sciences Edition, 2011, 26(2): 61-63 |
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| Authors: | ZHANG Ling |
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| Affiliation: | ZHANG Ling~(1,2) (1.Central China Normal University,Wuhan 430079,China,2.Huanggang Normal College,Huanggang 438000,China) |
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| Abstract: | Based on Functional Equivalence Theory,this paper analyzes the functions and characteristics of Chinese clothing trademarks.And by adopting quantitative analysis,this paper analyzes forty-five clothing trademarks to find translating methods of cosmetic trademarks. |
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| Keywords: | functional equivalence trademarks functions trademarks characteristics translating methods |
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