| "审美泡沫":文化消费意识与广告 |
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| 引用本文： | 陈定家."审美泡沫":文化消费意识与广告[J].北京化工大学学报(社会科学版),2002(3):38-43. |
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| 作者姓名： | 陈定家 |
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| 作者单位： | 北京化工大学文法学院,北京,100029 |
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| 摘 要： | 商品一方面通过广告形象的审美包装,获得了越来越接近艺术品的外观特征,另一方面,广告艺术也使商品生产在观念上越来越接近艺术生产;在艺术不断商品化的今天,商品也在不断艺术化.而无所不在的广告正是"商品艺术化"神话的主要制造者之一.
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| 关 键 词： | 广告 文化消费 工业文化 |
| 文章编号： | (2002)03-0038-6 |
| 修稿时间： | 2002年9月5日 |
"Aesthetic Bubble": Concept of Cultural Consumption and Advertisement |
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| Chen Dingjia."Aesthetic Bubble": Concept of Cultural Consumption and Advertisement[J].Journal of Beijing University of Chemical Technology:Social Sciences Edition,2002(3):38-43. |
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| Authors: | Chen Dingjia |
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| Abstract: | On the one hand, commodities have acquired some characteristics of artistic articles in appearance by means of aesthetical advertising images;On the other hand, the art of advertisement also makes commodity production similar to creation of works of art in theory.Nowadays, as arts become something like commodities gradually,commodities are becoming something like arts gradually,too.It is omnipresent advertisement that is one of the makers of legend about"commodity artisticalization". |
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| Keywords: | advertisement cultural consumptiom industrial culture |
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