| 优化中国企业对欧盟市场的出口进入方式 |
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| 引用本文： | 张淑静,孙国瑾.优化中国企业对欧盟市场的出口进入方式[J].山东师范大学学报(人文社会科学版),2008,53(2):153-157. |
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| 作者姓名： | 张淑静 孙国瑾 |
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| 作者单位： | [1]北京师范大学管理学院,北京102218; [2]山东财政学院外语学院,山东济南250014 |
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| 摘 要： | 中国对欧盟的巨额贸易顺差令欧盟感到不满，欧盟对华反倾销措施、种类繁杂的技术性贸易壁垒是中国企业面临的主要问题，另外，被较多采用的间接出口方式不利于中国企业对欧盟出口的可持续发展。要想优化对欧盟市场的出口进入方式，中国企业要深入了解欧盟市场对内自由、对外统一的实质，熟悉欧盟共同商业政策，提供符合欧盟标准的商品，积极应对、合理规避欧盟反倾销措施，采用间接出口与直接出口相结合并且更多采用直接出口的方法。
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| 关 键 词： | 出口进入方式 关税同盟 共同商业政策 反倾销 欧盟标准 |
On Improvement of the Export Entry Mode to EU Internal Market of China' s Enterprises |
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| Zhang Shujing,Sun Guojin.On Improvement of the Export Entry Mode to EU Internal Market of China'' s Enterprises[J].Journal of Shandong Teachers' University(Social Science Edition),2008,53(2):153-157. |
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| Authors: | Zhang Shujing Sun Guojin |
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| Institution: | Zhang Shujing, Sun Guojin (1. School of Management, Beijing Normal University, Beijing 102218; 2. School of Foreign Languages, Sahdong Fianancia Institute, Jinan, Shandong 250014) |
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| Abstract: | The European Union has been dissatisfied with the huge trade surplus from China to itself. The main difficulties encountered by China＇ s exporting enterprises are antidumping measures, various technical trade barriers from the EU. In addition, the more often used indirect export entry mode is not in favor of the sustainable development of China＇s export to the EU. In order to improve the export entry mode to the EU, China＇ s enterprises are to know more about the essence of the EU - being free internally and common externally, get familiar with the Common Commercial Policy, supply products meeting EU standards, cope with positively and avoid reasonably the antidumping measures from the EU, and combine indirect exporting with more direct exporting to the EU. |
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| Keywords: | export entry mode customs union common commercial policy antidumping EU standards |
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