| 基于校园网络的电子商务模式的探究 |
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| 引用本文： | 李欣,刘湘宁,谢芳.基于校园网络的电子商务模式的探究[J].湖南工程学院学报(社会科学版),2011,21(3):29-30,83. |
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| 作者姓名： | 李欣 刘湘宁 谢芳 |
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| 作者单位： | 1. 湖南工程学院经济管理学院,湖南湘潭,411104
2. 湖南工程学院经济管理学院工商管理0802,湖南湘潭,411104 |
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| 摘 要： | 随着网络信息技术的发展,电子商务在我国得到了长足的发展并扩展至校园领域。高素质的消费群体、优良的网络环境、便利的物流配送使得校园具备发展电子商务的有利条件,但是校园的电子商务发展还处在较低级的阶段。校园开展电子商务应该从有利条件入手,分析其存在的有关平台构建主体、技术力量、市场定位、消费习惯等问题,从而创建基于校园网络的电子商务新模式。
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| 关 键 词： | 校园网络 电子商务 模式 |
On the E-commerce Model Based on the Campus Network |
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| LI Xina,LIU Xiang-ninga,XIE Fang.On the E-commerce Model Based on the Campus Network[J].Journal of Hunan Institute of Engineering(Social Science Edition),2011,21(3):29-30,83. |
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| Authors: | LI Xina LIU Xiang-ninga XIE Fang |
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| Institution: | b(a.School of Economics and Management;b.Business Administvation 0802 Class,Hunan Institute of Engineering,Xiangtan 411104,China) |
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| Abstract: | With the development of information technology and networks,electronic commerce in China has had a considerable development and even expanded to the campus. High-quality consumer groups,excellent network environment,and facilitated the logistics and distribution enable the campus to possess favorable conditions for the development of e-commerce, which is still in the lower level stage. Campus e-commerce should start with favorable conditions. This paper analyzes the main platform, technology, market positioning,consumption habits and other issues, so as to create a new e-commerce model based on the campus network. |
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| Keywords: | campus network e-commerce model |
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