论烟盒包装的设计艺术

包装设计在产品与消费者之间起着＂桥梁＂作用,烟盒包装承载着控烟宣传与传达香烟的品质、品味、品貌等信息的双重功能,烟盒包装设计对树立香烟的品牌价值和企业文化建设具有重要意义。烟盒包装的色彩设计、图案设计要为树立和保持本企业香烟的品质、品味、品貌做出贡献,以其独特的品牌魅力吸引消费者。

On Cigarette Case Design

Packaging design plays the role of a ＂bridge＂ between the product and consumer.Cigarette packaging carrying the functions on both tobacco control advocacy and convey the quality of cigarettes,taste,and appearance sides,it has great significance on establish cigarette brand value and corporate culture.Cigarette packaging＇s color design and graphic design are used for making contributions on establishing and maintaining the quality,taste,and appearance of the product,which hence attracts consumers by dint of the brand＇s unique charm.