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订单农业核心价值与创新动能的双重检视
引用本文:张益丰,史润.订单农业核心价值与创新动能的双重检视[J].西北农林科技大学学报,2022,22(5):108-118.
作者姓名:张益丰  史润
作者单位:(1.南京林业大学 农村政策研究中心; 2.南京林业大学 经济管理学院,南京 210037)
基金项目:国家社会科学基金项目(18BJY142)
摘    要:订单农业作为小农户与现代农业有效衔接的重要经营模式,对其核心价值与创新动能进行深入探析意义重大。通过静态混合博弈均衡及多案例比较分析方法,凝练出三个重要结论:(1)订单农业依然具有旺盛的生命力,订单农业的创新首先表现在缔约双方是农业龙头企业与规模化的农民合作社/家庭农场,小农户则通过与合作社、家庭农场实现融合发展来参与订单生产;(2)订单农业的创新还表现在将简单的商品交易契约内化为生产流程中系统的生产阶段性服务契约,订单提供者以社会化服务供应为代价,促使订单承接方让渡/共享生产的管理权限;(3)提供农业生产全流程社会化服务有助于订单履约环境的优化。最后提出针对性政策建议来保障订单农业的稳健发展。

关 键 词:创新型订单农业  新型农业经营主体  商品交易契约  社会化服务  履约环境

A Theoretical Study on the Innovation Capabilities and Core Value Review of Contract Farming
ZHANG Yifeng,SHI Run.A Theoretical Study on the Innovation Capabilities and Core Value Review of Contract Farming[J].Journal of Northwest Sci-Tech University of Agriculture and Forestry(Social Science),2022,22(5):108-118.
Authors:ZHANG Yifeng  SHI Run
Abstract:As an important form of organization that effectively connects small scale farmers with modern agriculture,theoretical research and innovative practice on contract farming should be paid attention.The perspectives of the theoretical literature and the evidence of a mixed static analysis of game equilibrium and a multi case comparative analysis approach,the hypotheses proposed in the study are proved.The article draws three important conclusions:(1) The contracting parties of innovative contract farming should be agribusinesses and large scale farmer cooperatives/family farms.If small scale farmers and rural cooperatives,family farms want to take part in moderate scale agricultural production,they should achieve integrated development.It will become the main way for farmers to participate in contract farming.(2) Innovative contract farming internalizes the simple commodity transaction contract into a service contract for each production stage in the production process,and the contract provider induces the contract taker to share the management authority of production in exchange for socialized service supply.(3) Providing the whole process of socialized services for agricultural production helps optimize the order fulfillment environment.Finally,we propose targeted policy recommendations.
Keywords:innovative contract farming  new agricultural business entities  commodity trading contracts  socialized services  performance environment
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