消费者决策关联关系及个体网络研究

消费者决策的网络效应使消费者决策时"嵌入"到由特定因素限定的决策网络中,且网络结构会影响消费者的决策行为以及消费系统状态。消费者决策网络的分析方法,是通过网络和图来抽象和拓扑消费者决策网络,进而研究不同拓扑性质的差异及其对消费者决策的影响,为系统的研究消费者决策网络效应提供了一种新的技术框架和分析方法。本文对消费者决策网络形成的关键和基础——消费者决策关联关系进行了分析和研究,只有洞悉消费者决策时如何关联,才能进一步的研究消费者决策网络的结构和影响。进一步提出了消费者决策个体网络来描述个体消费者决策关联关系,并对其内涵和描述指标进行了研究,对消费者决策个体网络规模及其对消费者决策以及市场影响进行了模拟。对于后续研究整体的消费者决策网络提供了前提、理论基础和验证方法。

Research on Consumer Decision-Making Relationships and Individual Network

The network effect of consumer decision-making make the consumer decision-making embedded in the network limited by some specific factors, and the network structure will affect the decision-making behavior of consumers and the state of consumer macrostructure. The new analysis method, which called consumer decision-making networks, is to abstract and topology consumer decision-making network with graph, and then studied the differences in the nature of the network topology and their impacts on consumer decision-making. It provides a new framework and model to describe and handling complex consumer decision-making for study the consumer decision-making network effect systematically. In this paper, some intensive research on the relationship between consumers based on a preliminary study is done. The relationship between consumers is the key factor and foundation to the formation of consumer decision making network, and only understand how the consumers relate, then further study about the network's structural characteristics and their impacts can be carried on. Further to describe the relationship of consumer, the consumer decision-making individual network is proposed to studied the connotation and structure indicators of it. Finally, an example of the influence of network size of CDMIN on consumer decision-making and the market is simulated.A theoretical basis and simulation verification method for the follow-up study of consumer decision-making total network, as well as the consumer decision-making network effect are provided in this study.