回收竞争下考虑CSR行为的闭环供应链定价决策及协调

研究考虑企业社会责任(CSR)行为的闭环供应链定价决策及协调问题，分别构建了单个第三方回收及两个第三方回收竞争下的闭环供应链博弈模型，分别从企业与消费者两个视角分析了CSR投入对供应链成员的定价策略及系统总收益的影响，并建立了基于“收益共享”与“回收成本共担”相结合的契约协调模型。研究表明，两个第三方回收商间的适度竞争不仅可以降低产品价格、提升废旧产品回收效率，同时对提高企业的CSR投入水平以及收益水平也起到积极的促进作用。最后，在契约参数的可行性范围内，“收益共享-成本共担”契约在使供应链总收益达到最大的同时，还成功改善了每个成员企业的收益。

Pricing and Coordination Strategies of Closed-loop Supply Chain Considering CSR Behavior under Recycling Competition

With the significant progress of system engineering design and the popularity of the concept of environmental protection, remanufacturing technology has been recognized as a major innovation in manufacturing and environmental protection. Industrial enterprises can recycle and reuse waste products through remanufacturing technology, which can effectively reduce pollution, save resources and also obtain extremely considerable economic benefits. So, closed-loop supply chain management (CLSCM) has attracted more and more attention of manufacturing enterprises, and has been incorporated into its important development strategy. Meanwhile, due to the influence of external factors such as government regulations, public concern and media reports, some enterprises will also show their contribution to the society and environment by performing corporate social responsibility(CSR)，so as to establish a good corporate image and enhance market competitiveness. According to this, it is believed that it is of theoretical and practical significance to explore the recovery and pricing decision of CLSC with CSR investment.