不同交叉销售结构情境下竞争供应链运营决策研究

不同的销售主体可以销售不同的产品数量。考虑竞争供应链系统由两个制造商和两个零售商组成，下游每个零售商都可以选择垂直上游制造商或者对方的制造商进行产品订购，构建了排他性、单交叉和双交叉三种销售模型，研究不同的竞争强度如何影响零售商订货策略、制造商批发价格和系统绩效。结果表明，当纵向竞争强度不变时，排他性销售下供应链的系统利润随着横向竞争强度的增大而逐渐减小，单交叉销售下供应链的系统利润随着横向竞争强度的增大而逐渐增大。而双交叉销售下供应链的系统利润的变化不仅与横向竞争有关，而且也与纵向竞争相关。

Operating Decision under Competing Supply Chains with Different Cross Sales Model

In a competing supply chain model consisting of two manufacturers and two retailers, each manufacturer can choose one or two downstream retailers distribution products. An exclusive sales, single cross and double cross sales supply chain competition model is set up, and the effects of different competition intensities on the ordering strategy, wholesale price and performance in three models are analyzed. The results show that when the vertical competition intensity is constant, the system profit of the supply chain under exclusive sales decreases with the increase of the horizontal competition intensity, and the system profit of the supply chain under single cross sales increases with the increase of the horizontal competition intensity. The change of system profit of supply chain under double cross selling is not only related to horizontal competition, but also vertical competition.