后迟滞型风险沟通及其精准治理

随着“外部风险”被“人为风险”替代和主导，西方发达国家积极推动传统风险沟通向现代风险沟通转变。后发国家在全球化风险和本地化风险双重冲击下，呈现出迟滞型风险沟通。我国互联网新媒体浪涌式发展，催化了风险沟通主体与互联网新媒体手段产生“粘合”及“轮推作用”，迟滞型风险沟通由此向后迟滞型风险沟通嬗变。透过转基因食品风险辩论案例交互机制，发现后迟滞型风险沟通存在“局部性突破”和“局部性落差”双重不确定性效果。为此，可通过主动预防型理念、“共同体”结构、“多速整合”机制、“互联网+”手段、政府职能的“五位一体”再造，实现对后迟滞型风险沟通不良后果的精准治理。

Post-lag Risk Communication and Its Precise Governance

With the replacement of "external risk" by "man-made risk",western developed countries have actively promoted the transformation from traditional risk communication to modern risk communication.Under the double impact of globalization risk and localization risk,the late-developing countries have shown lag risk communication.The surging development of Internet new media in China has catalyzed the "bonding" and "wheeling effect" between the subject of risk communication and the means of Internet new media,and the lag risk communication has evolved into post-lag risk communication.Through the case interaction mechanism of genetically modified food risk debate,it is found that there is a double uncertain effect of "local breakthrough" and "local gap" in "post-lag risk communication".Therefore,through the active prevention concept,the "community" structure,the "multi-speed integration" mechanism,means of "Internet plus" and the "five-in-one" reconstruction of government functions,the accurate management of the adverse consequences of post-lag risk communication can be realized.