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| 软销售广告与广告言语的含蓄艺术 | |
| 引用本文： | 赵宏. 软销售广告与广告言语的含蓄艺术[J]. 贵州民族学院学报, 2003, 0(1): 109-110 |
| 作者姓名： | 赵宏 |
| 作者单位： | 贵州民族学院中文系 贵州贵阳550025 |
| 摘 要： | 软销售广告是广告诉求的重要方式。这种广告在语言表现上即含蓄。含蓄广告语言的作用是 ,让受众思而自知 ,增强信任 ;难言不言 ,文雅幽默。创造含蓄广告言语艺术的手法有情境诱导法、比喻象征法与艺术留白法等 |
| 关 键 词： | 广告 含蓄 言语 艺术 |
| 文章编号： | 1003-6644(2003)01-0109-02 |
| 修稿时间： | 2002-10-03 |
Implicit Language Manipulation of Advertisement |
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| Zhao Hong. Implicit Language Manipulation of Advertisement[J]. Journal of Guizhou University for Nationalities, 2003, 0(1): 109-110 | |
| Authors: | Zhao Hong |
| Abstract: | The advertisement of soft sell is one of the important patterns of the advertising prayer The style of the advertising words is implicit and humorous so the accepters can understand it and heighten their belief in the way of thinking The methods in making such implicit advertisements are inducing in a particular scene, figuration and symbology, ellipsis. |
| Keywords: | advertisement implicit words art. |
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