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| 大学生网络消费的经济学分析 | |
| 引用本文： | 杨春荣. 大学生网络消费的经济学分析[J]. 重庆邮电学院学报(社会科学版), 2007, 19(3): 29-33 |
| 作者姓名： | 杨春荣 |
| 作者单位： | 盐城师范学院商学院 江苏盐城224002 |
| 摘 要： | 从当代大学生网络消费现状入手，以经济学的视角，透视当代大学生网络消费行为，指出了大学生网络消费的风险所在，阐明了大学生网络消费对经济生活的影响，提出了对大学生网络消费引导及其风险调控的方法。 |
| 关 键 词： | 网络消费 效用递增 内隐因子 信息不对称 博弈论 |
| 文章编号： | 1673-8268(2007)03-0029-05 |
| 修稿时间： | 2006-09-12 |
Economic Analysis of Internet Consumption for College Students |
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| YANG Chun-rong. Economic Analysis of Internet Consumption for College Students[J]. Journal of Chongqing University of Posts and Telecommunications(Social Science Edition), 2007, 19(3): 29-33 | |
| Authors: | YANG Chun-rong |
| Affiliation: | YANG Chun-rong (School of Business, Yancheng Teachers College, Yancheng 224002,China) |
| Abstract: | Based on the status quo of Internet consumption for contemporary college students,this paper studied the Internet consumption behaviors of them from the economic perspective,pointing out the risk and the influence of their Internet consumption behaviors upon economic life.Then,the paper proposed a solution to guide and control the Internet consumption for the college students. |
| Keywords: | Internet consumption utility increase internal factor information unsymmetry game theory |
| 本文献已被 CNKI 维普 等数据库收录！ | |