世界国旗多模态隐喻要义诠索

传统的认知语言学研究将隐喻局限于单一的语言模态,而Forceville把单纯语言学领域的概念隐喻拓展至多模态研究平台。世界各国的国旗主要运用图形、颜色、文字、图像、版式设计等进行巧妙构思,并通过这些不同符号的组合来诠释国旗的深层寓意,从而构成源域和靶域由不同模态表征的多模态隐喻。研究拟在多模态隐喻理论视阈中,将概念隐喻理论和概念整合理论契合一处,选取典型的国旗隐喻个案加以阐析,诠释多模态隐喻整体意义的构建过程,最终为多模态隐喻研究挖掘空间。 

Interpretation of National Flag Multimodal Metaphor across the World

Traditional cognitive linguistics defines metaphor as a purely linguistic phenomenon, and Forceville and other representatives have extended conceptual metaphor to the multimodal platform. Flags of all countries mainly manipulate graphics, colors, text, concrete image, typography design for ingenious layouts and through juxtaposition of these different symbols to interpret profound meanings of individual flags, which constitutes a multimodal metaphor, with the source domain and the target domain represented by distinct modes. This study intends to, from the perspective of multimodal metaphor theory, amalgamate Conceptual Metaphor Theory and Conceptual Blending Theory, select some epitomized flag cases to analyze, in an attempt to grasp how the overall meaning of multimodal metaphor is established, and ultimately excavate extensive space for multimodal metaphor study.