| 中美快消品行业企业简介体裁对比分析 |
| |
| 引用本文： | 孙亚,赵晶晶,赵嫱.中美快消品行业企业简介体裁对比分析[J].北京科技大学学报(社会科学版),2016,32(6):12. |
| |
| 作者姓名： | 孙亚 赵晶晶 赵嫱 |
| |
| 作者单位： | 对外经济贸易大学 英语学院,北京,100029;对外经济贸易大学 英语学院,北京,100029;对外经济贸易大学 英语学院,北京,100029 |
| |
| 基金项目： | 北京市社会科学基金重点项目"北京商务人才外语沟通能力的语言学理论基础研究"(编号为14WYA006)，对外经济贸易大学研究生课程建设项目《商务语用学》((X15119)。) |
| |
| 摘 要： | 文章根据专门用途英语学派的体裁分析理论，构建了商务体裁研究理论框架，对30篇中美快消品行业企业简介进行了体裁对比分析。结果表明，中美快消品行业企业简介语步结构基本一致，但二者在语步和步骤的选择频率、介绍性语步和劝说性语步的实现形式上存在差异。
|
| 关 键 词： | 快消品行业 企业简介 体裁分析 |
| 收稿时间： | 2016-05-06 |
A Contrastive Genre Analysis of Sino-US Company Profiles in the Fast-moving Consumer Goods Industry |
| |
| SUN Ya,ZHAO Jing-jing,ZHAO Qiang.A Contrastive Genre Analysis of Sino-US Company Profiles in the Fast-moving Consumer Goods Industry[J].Journal of University of Science and Technology Beijing(Social Sciences Edition),2016,32(6):12. |
| |
| Authors: | SUN Ya ZHAO Jing-jing ZHAO Qiang |
| |
| Institution: | School of International Studies, University of International Business and Economics, Beijing 100029, China |
| |
| Abstract: | Based on the ESP approach of genre analysis, this study has constructed a theoretical framework for the genre analy-sis of business discourse. Thirty profiles of Chinese and American companies in the fast moving consumer goods sector have been collected in an attempt to compare discourse structures and language features. According to the research findings, Chinese company profiles and American company profiles generally share the same move structure, but they are different in such areas as the frequency of some moves and steps and linguistic features of both informative and promotional moves. |
| |
| Keywords: | fast-moving consumer goods industry company profile genre analysis |
| 本文献已被 万方数据 等数据库收录！ |
| 点击此处可从《北京科技大学学报(社会科学版)》浏览原始摘要信息 |
| 点击此处可从《北京科技大学学报(社会科学版)》下载免费的PDF全文 |
