| 酒店业如何做好奥运营销 |
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| 引用本文： | 董志慧.酒店业如何做好奥运营销[J].中北大学学报(社会科学版),2005,21(2):47-49. |
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| 作者姓名： | 董志慧 |
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| 作者单位： | 国务院机关事务管理局,国谊宾馆,北京,100044 |
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| 摘 要： | 本文从分析酒店营销的基本内容入手,继而对奥运营销的历史、种类及意义做了陈述。文章从三个阶段,即奥运会之前、奥运会期间和奥运会之后,通过关系营销、数据库营销、绿色营销、体育营销、网络营销、事件营销和服务营销等具体营销操作手法,对酒店业应如何做好奥运营销分别做了详细阐述。
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| 关 键 词： | 酒店 营销 奥运营销 奥运会 体育 服务 |
| 文章编号： | 1673-1646(2005)02-0047-03 |
| 修稿时间： | 2004年3月1日 |
How to do Olympic-Marketing Qell for Hotel Industry |
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| DONG Zhi-hui.How to do Olympic-Marketing Qell for Hotel Industry[J].Journal of North China Institute of Technology(Social Sciences),2005,21(2):47-49. |
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| Authors: | DONG Zhi-hui |
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| Abstract: | The article begin from analyses the basis of hotel-marketing, and represents the history, kinds and significance of Olympic-marketing. From 3 phases, pre-Olympic Games, period of Olympic Games and sith-Olympic Games, by practical marketing operate policies, such as relation-marketing, database-marketing, green-marketing, Internet-marketing, affairs-marketing and service-marketing, the article expounds how to do Olympic-marketing well for the hotel industry. |
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| Keywords: | hotel marketing Olympic-marketing the Olympic Games GYM service |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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