|
|||||
|
|
| 互联网环境下的企业商业模式概念和定位研究 | |
| 引用本文： | 高金余,陈翔. 互联网环境下的企业商业模式概念和定位研究[J]. 管理工程学报, 2008, 22(2): 152-154 |
| 作者姓名： | 高金余 陈翔 |
| 作者单位： | 东南大学经济管理学院,江苏,南京,210096;东南大学经济管理学院,江苏,南京,210096 |
| 摘 要： | 为了理解商业模式与已有企业理论和概念的关系,完善对商业模式的认识,首先从研究商业模式与企业战略的关系出发,确定了商业模式在企业中的定位;然后通过与数据库设计层次的类比分析,更加明晰了企业规划与运作层次以及商业模式的概念与作用. |
| 关 键 词： | 商业模式 企业战略 电子商务 数据库设计层次 |
| 文章编号： | 1004-6062(2008)02-0152-03 |
| 修稿时间： | 2006-04-29 |
Study on the Conception and Position of Enterprise Business Model under Internet Environment |
|
| GAO Jin-yu,CHEN Xiang. Study on the Conception and Position of Enterprise Business Model under Internet Environment[J]. Journal of Industrial Engineering and Engineering Management, 2008, 22(2): 152-154 | |
| Authors: | GAO Jin-yu CHEN Xiang |
| Affiliation: | GAO Jin-yu,CHEN Xiang(School of Economics , Management,Southeast University,Nanjing 210096,China) |
| Abstract: | To understand the relationship between business model and some other enterprise theories,the position of business model in enterprise is established from the study on the relationship between business model and business strategy. Then through comparing with layers of database design,the layers of planning and operation of enterprise and the conception and function of business model are clarified further. |
| Keywords: | business model business strategy e-commerce layers of database design |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |