| 理性看策划 |
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| 引用本文： | 范贵喜,穆健康.理性看策划[J].河南工业大学学报(社会科学版),2002,18(2):28-29. |
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| 作者姓名： | 范贵喜 穆健康 |
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| 作者单位： | 郑州工业高等专科学校管理工程系,河南,郑州,450007 |
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| 摘 要： | 策划作为一项经营活动 ,应该纳入为客户提供“脑力”产品和服务的轨道。策划能否被客户接受 ,取决于产品和服务本身的质量 ,而不是借助于媒体的宣传和夸大策划的神奇。
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| 关 键 词： | 策划 理性 经营 咨询 |
| 文章编号： | 1008-7419(2002)02-0028-02 |
| 修稿时间： | 2001年10月12 |
On Gainning insight into marketing scheme with rationality |
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| Fan Guixi,Mu Jiankang.On Gainning insight into marketing scheme with rationality[J].Journal of Henan University of Technology:Social Science Edition,2002,18(2):28-29. |
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| Authors: | Fan Guixi Mu Jiankang |
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| Institution: | Fan Guixi\ Mu Jiankang |
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| Abstract: | This article focuses on some irrational views existing in marketing scheme circles recently.The author advances a new idea that marketing scheme should be treated with ration.As aoperational activity,the designing of marketing scheme should first contribute to provide some intelligence products and service for clients.Whether a designing work accepted by these enterprises or not actually depends on the quality and performance of the designing work itself. |
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| Keywords: | marketing scheme rationality operation consultancy |
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