社交网站兴起与青年价值结构分析

青年价值结构反映了青年在价值观念变迁中现代化维度和后现代化维度中的转变程度。目前社交网站覆盖人数众多，用户以高学历、年轻化、城市分布规律化和交际现实性为主要特点。社交网站发展与青年价值结构变迁具有内在的密切关联。社交网站技术引进国内却丧失了原有的“意义图景”，说明我国青年在价值理性方面的缺失和对工具理性的追逐：接受社交网站说明“熟人社会”结构在青年社交活动中仍然延续．社交网站也能为青年实现个人成就提供可能性：社交网站馈赠型社会化模式有效改进了青年“相对被剥夺感”严重、幸福感低迷的现状，这是社交网站进一步发展壮大的功能基础。

On Youth’s Value Structure Roots of the Rise of Social Network Sites

The youthJs value structure reflects the changes of youth＇s values in the age of modernization and post-modernization. Currently, a large number of young, well-educated people from different cities are registered users of social network sites out of the need of communicating with others. The development of social network sites is inherently related with the changes of youth＇s values. After its introduction to China, social network technology has derailed from its ＂original functions＂, which indicates the lack of value rationality and pursuit of instrumental rationality of the youth in China. The popularity of social network sites shows that the ＂acquaintance society＂ still plays its part in the youth＇s social activities, making it possible for them to achieve self-fulfillment. The reward-based social model of social network sites has reduced their sense of being deprived and enhanced their sense of happiness, which provides a functional base for further development of social network sites.