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Subcultural Identity Work in Social Movements: Barriers to Collective Identity Changes and Overcoming Them
Authors:Timothy B. Gongaware
Affiliation:University of Wisconsin‐La Crosse
Abstract:Over time, social movements must contend with a vast array of forces that can lead to changes in the movement's collective identity. As such changes may impact the alignment of movements and their membership, this study explores how changes are perceived by members and how they are interactively addressed. Drawing on ethnographic data gathered from two Native American social movement organizations, this study specifically asks why some changes suggested by movement members might be pursued and others are not. While movement members felt that there were a number of barriers to changes in their movements, the study revealed that it was the resonance of collective memories – presented during interactions as narrative commemorations – that encouraged the pursuit of suggested changes or the maintenance of a status quo.
Keywords:collective identity  collective memory  social movements  identity work
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