Abstract: | Vision plays a privileged role in social interaction and the construction of intersubjective reality. Given that one of sociology's tasks is to problematize the taken for granted, research that examines rarely foregrounded non‐visual modes of sensory perception is a powerful resource. This article draws on twenty‐seven interviews that explore blind people's perceptions of male and female bodies. I highlight several distinctive features of non‐visual sex attribution (salience, speed, and diachronicity), and argue that conceptions of sex as “self‐evident” primarily reflect visual perception. These findings suggest the need to explore the sociology of perception as a new approach to the sociology of the body, and more broadly highlight the role of sensory perception in the social construction of reality. |