| 文化共振与品牌建设 |
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| 引用本文： | 喻建良.文化共振与品牌建设[J].长春工程学院学报(社会科学版),2003,4(2):26-29. |
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| 作者姓名： | 喻建良 |
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| 作者单位： | 湖南大学,工商管理学院,长沙,410082 |
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| 摘 要： | 揭示了文化的波动特性,从共振原理出发深入探讨企业文化与顾客文化共同产生消费文化的形成机理、品牌文化的重要性,并提出了创造品牌文化的企业文化设计思路。
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| 关 键 词： | 品牌建设 文化共振 文化传播机制 |
| 文章编号： | 1009-8976(2003)02-0026-04 |
| 修稿时间： | 2002年8月10日 |
Brand building and sympathetic vibration of culture |
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| YU Jian-liang.Brand building and sympathetic vibration of culture[J].Journal of Changchun Institute of Technology(Social Science Edition),2003,4(2):26-29. |
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| Authors: | YU Jian-liang |
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| Abstract: | The research supports that culture transmitting mechanism is the same as that of a wave. Sympathetic vibration and overlapping of corporation culture and customers culture will greatly improve the creation of brand culture and the formation of consumption culture. For these reasons, a corporation culture should be designed as a customer culture comported, customer oriented and customer enlisted one. |
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| Keywords: | brand building sympathetic vibration of culture culture transmitting mechanism |
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