自媒体内容盈利模式的伦理审视

当前,自媒体的商业化运作已成为常态,自媒体内容盈利模式因其内容产品所带有的文化属性和意识形态特征而受到人们的广泛关注,然而,在利用内容获取盈利的过程中频频出现一系列道德问题。对自媒体内容盈利模式进行伦理审视发现,公民道德素质的提升是解决问题的内在逻辑。因此,可从公民意识的强化和公民人格的完善两个层面入手,探寻完善自媒体内容盈利模式的伦理途径,即增强权利意识,守住自媒体的三道防线;强化平等意识,明确自身定位;增强准则意识,培养和提升自律能力;树立正确的理想信念,为自媒体发展指引方向。

The Ethical Examination of the Content Profit Model of We-Media

The commercialized operation of We-Media is fairly common recently,and its content profit model has aroused wide attention because of its inherent cultural property and ideological characteristics.However,a series of moral issues occur frequently in the process of using the content to make profit.This article,after an ethical examination on the content profit model of We-Media,finds that the inherent logic of solving these problems is to improve citizens' moral quality.Therefore,this article illustrates the ethical solutions to perfect the content profit model of We-Media from two aspects of cultivating the citizen consciousness and perfecting the civil personality,that is,strengthen citizens' consciousness of right and hold on three defense lines of We-Media;reinforce citizens' consciousness of equality and clarify self-positioning;strengthen the consciousness of standard and criterion and cultivate and improve self-discipline;and establish correct ideals and belief and guide the development of We-Media.