试论大学生网络形象的定位

大学生作为网民的主体力量,十分活跃也引人注目。他们的网络语言和网络行为在表现出热情率真、自由张扬、开放包容等与互联网相适应的个性特征和网络形象的同时,也表现出感性有余而理性不足、求新有余而求真不足、张扬有余而内敛自律不足等现象和问题。为了促进大学生网络形象的健康有序和理性发展,针对大学生网络形象的现实状况和发展趋势,应追求自我认识和社会认识的协调一致,感性认识和理性认识的有机统一;同时,要从鲜明的个性特征、复杂的系统结构、严密的运行机制和多样化的实践形式四个方面来对大学生网络形象进行定位和塑造。

On the Orientation of Net Image of College Students

As the main force of netizen,college students are quite active and noticeable.Their network language and behaviors are displayed in their individual features and online image by being enthusiastic and sincere,free and unabashed,open and inclusive,which are consistent to the characteristics of the Internet.However,college students also show some problems worth noting,such as redundant sensibility without enough rationality,redundant innovation without serious seeking of truth,and redundant flaunt without necessary self-discipline.In order to promote the healthy and rational development of the online image of college students,on account of its present situation and developing trend,this paper considers that the cognition of the online image lies in the harmony between self-cognition and social cognition,and in organic unity of perceptual cognition and rational cognition as well.The orientation and shaping of the online image of college students should be conducted in the following four aspects： distinct individual characteristics,complicated system structure,rigorous operation mechanism and diversified practical form.