浅谈石油化工产品销售客户经理制

中国石化产品销售的客户经理制是一种从客户需求出发、整合内外部资源、完善和规范市场营销活动、从而为客户提供优质、高效快捷服务的营销模式.这种模式要求与之相应地建立全新的劳动用人制度和利益分配制度.要通过准确的市场战略定位,提高员工市场意识,再造业务流程,完善组织构架,建立相对稳定的客户经理队伍和建立严格的考核、激励、约束机制创新石化化工经营模式,使中国石油化工产品在激烈的市场竞争中进一步提高国内外市场的占有率.

Client Manager System of Petrochemical Product Marketing

The system of client managers for petrochemical product marketing is a client-oriented marketing model which integrates resources in and out of the enterprise,perfects and standardizes marketing activities,and provides the client with prompt,efficient quality services.This model requires a new corresponding system of employment and profit distribution.An innovative petrochemical operating model will be established by means of precise strategic positioning in the market,increasing the staff's awareness of th...