海西红色文化产业发展战略的SWOT分析

红色资源产业化是文化发展与产业发展的有效接合点,合理开发和利用红色资源的"政治教育、经济发展、文化传播等价值和功能",是构建社会主义和谐社会的重要战略举措。海西地区红色资源数量多、品质高,经济价值潜力巨大。通过SWOT法分析海西红色文化产业的发展现状,提出海西红色文化产业化的主要原则是科学开发、创新开发与整合开发。主要途径包括改进传统红色旅游开发;发展红色影视产业开发;积极打造红色经济品牌以及开发红色动漫、红色短信等产业化新路径。

SWOT analysis and countermeasures of the developing strategy of Hercynian red culture industry

Abstract: Industrialization of red sources is connection point between culture and industry. Exploiting and utilizing red sources are strategical process on establishing harmonious society. Hercynian belt is abundance in highly quality red sources, which has significant value. This article analyses developing situation of hercynian red industrialization based on SWOT and demonstrates principles of red source industrialization including scientific, innovative, holistic exploitation. The primary approachs include expanding red tour, driving red moviedom, building red brand and evolving red cartoon and so on.