| 移动游戏的商业生态系统分析 |
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| 引用本文： | 张静,霍煜梅,王颂,梁雄健.移动游戏的商业生态系统分析[J].北京邮电大学学报(北京邮电大学学报),2008,10(4):15-19. |
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| 作者姓名： | 张静 霍煜梅 王颂 梁雄健 |
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| 作者单位： | 北京邮电大学,经济管理学院,北京,100876 |
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| 基金项目： | 教育部重点实验室基金
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| 摘 要： | 运用商业生态系统的概念和相关理论，对新兴的移动游戏产业的商业生态系统的构成进行了分析；明确了其中主要企业的作用，指出在这一动态生态系统中可选择骨干型企业或缝隙型企业角色，并分析其战略要点，对我国发展移动游戏产业提出了建议。
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| 关 键 词： | 移动游戏 商业生态系统 企业战略 |
An analysis on the business ecosystem of mobile game |
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| ZHANG Jing,HUO Yu-mei,WANG Song,LIANG Xiong-jian.An analysis on the business ecosystem of mobile game[J].Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition),2008,10(4):15-19. |
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| Authors: | ZHANG Jing HUO Yu-mei WANG Song LIANG Xiong-jian |
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| Institution: | ZHANG Jing, HUO Yu -mei, WANG Song, LIANG Xiong -jian (School of Economics and Management, BUPT, Beijing 100876, China) |
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| Abstract: | Based on the concept and theories of business ecosystem,this article analyzes the constitution of the ecosystem of the emerging mobile game industry,of which the main firms' roles in the ecosystem are identified.It is further suggested that these firms to be oriented towards keystone or niche players in this dynamic ecosystem.Following that strategies for the two types are presented.Finally,proposals on developing mobile game industry in China are put forward. |
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| Keywords: | mobile game ecosystem business strategy |
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