新形势下高校学报编辑需强化的意识与能力

高校学报能否在激烈的市场竞争中不断拓展生存与发展空间，保持良好发展势头，在很大程度上取决于学报编辑的意识和能力。高校学报编辑只有不断强化品牌意识、读者意识、作者意识和规范意识，不断强化选题策划能力、公关能力、外语能力和科研能力，才能适应新形势，应对新挑战。

AWARENESS AND ABILITY EDITORS OF UNIVERSITY JOURNALS SHOULD STRENGTHEN UNDER THE NEW SITUATION

Whether or not university journals space for existence and development in the co tendency, it all depends ,to a great extent, o are in a position to conduct an unceasing exploration of their mpetition for markets and to maintain their favorable developing n the editors＇ awareness and ability. University journals can be adaptable to the new situation and face new challenges only when their editors unceasingly enhance their awareness of their brands, readers , the authorship and standard ,improve their ability planning, public relations, foreign language and scientific research.