试析西方公共外交的实施策略及对我国的启示

英美等西方国家历来重视公共外交在国家对外战略中的功能意义。得益于智库等非政府组织和成熟的市民社会的支持,使得西方国家公共外交的理论研究与实践相得益彰;此外,进入信息时代之后,西方国家开始运用网络技术平台进行网络公共外交。在这些因素的推动下,西方国家的公共外交成效显著,并成为实现其国家战略的重要一环。基于此,西方国家的成熟经验无疑为我国刚起步的公共外交提供了重要的借鉴:一是加强相关理论研究,构建中国特色公共外交理论体系;二是整合文化资源,构筑一个弹性、高效的管理体系;三是加强信息技术建设,推动网络公共外交;四是培育非政府组织,深入开展整合营销传播。

Analysis of the Current Implementation Situation of Western Public Diplomacy and its Implication for the Development of China’s Public Diplomacy

Western countries such as Britain and America have always attached great importance to the function that public diplomacy performs in the foreign strategy.Thanks to the support of such non-governmental organizations as think-tank and mature civil society,the theory research and practice of western countries’ public diplomacy bring out the best in each other.Besides,western countries have started to use network technology platform for network public diplomacy since the information age began.Pushed by these factors,western public diplomacy has achieved remarkable results and become an important part in achieving their national strategy.Based on this,the mature experience of western countries undoubtedly provides important reference for China whose public diplomacy just started: first,strengthen the relevant theories and construct public diplomacy theory system with Chinese characteristics;second,integrate cultural resources and build a flexible,efficient management system;third,strengthen the construction of information technology and promote network public diplomacy;and last,foster non-governmental organizations and further integrated marketing communications.