| 自媒体时代的视觉传播研究 |
| |
| 引用本文： | 莫茜,牟书. 自媒体时代的视觉传播研究[J]. 学术探索, 2012, 0(2): 140-142 |
| |
| 作者姓名： | 莫茜 牟书 |
| |
| 作者单位： | 北京师范大学珠海分校艺术与传播学院传播系;北京联合大学师范学院心理学系 |
| |
| 基金项目： | 北京市属高等学校人才强教计划资助项目,项目编号(PHR201108388) |
| |
| 摘 要： | 自媒体时代的视觉传播是一种数字化的传播,人们能更方便、迅速地理解视觉形象以及对视觉形象的再创作,关注与研究视觉传播中的虚拟与真实成为重要的议题;在自媒体视觉形象构建的环境当中,大量的视觉信息在改写了当代人的生存体验和交往方式,互文在赋予图像心理共鸣和影响上起着重要作用,自媒体时代的视觉传播促进了虚拟的世界和实存的世界同在、同构、交融、互动。
|
| 关 键 词： | 自媒体 视觉传播 虚拟实景 互文性 虚拟社会交往 |
The Visual Communication in We-media Time |
| |
| MO Qian,MOU Shu. The Visual Communication in We-media Time[J]. Academic Research, 2012, 0(2): 140-142 |
| |
| Authors: | MO Qian MOU Shu |
| |
| Affiliation: | 1.Art and Communication School,Beijing Normal University at Zhuhai,Zhuhai,519085,Guangdong,China; 2.Psychology Department,Teachers’ College,Beijing Union University,Beijing,100011,China) |
| |
| Abstract: | In the age of We-Media,people can decode and recreate visual image quickly and conveniently for visual communication can be finished by bit.Virtuality and reality in visual communication have become an important issue of research.In the construction of We-Media visual image,huge quantity of visual information has rewritten the existential experiences and interactions of contemporary people.Intertextuality plays an important role in psychological inspiration.Visual communication in the age of We-Media Virtual Social Interaction promotes the coexistence,isomorphism,integration and interaction between the real word and the cyber-world. |
| |
| Keywords: | We-Media visual communication visual reality intertextuality virtual social interaction |
| 本文献已被 CNKI 维普 等数据库收录！ |
|
