略谈图书品牌的塑造与经营

图书市场的竞争日益激烈,如何在市场上站稳脚跟,关键在于出版社必须拥有自己的图书品牌,因此,图书品牌的塑造与经营就显得尤为重要。找准市场定位、凸显自己的特色,并且在原有的图书品牌上进行延伸、拓展,注重形象宣传和对品牌的保护等是图书品牌塑造和经营的有效措施。

On the construction and maintenance of book brands

As the competition in the book market intensifies,it has become critical for the publishing houses to have their own book brands in order to have a solid share in the market,which makes the construction and maintenance of the brand is very important.To find one's own market location,distinguish oneself with one's features,extend one's former brand and pay more attention to propaganda and protection of the brand are effective measures to construct and maintain the brand of books.